IRONMAN European Championship 2016
Since 2003 I have been in one way or the other involved in this event. As a spectator in 2003 watching Lothar Leder with BIESTMILCH.com on his visor winning this inaugural race. The following years the BIESTMILCH expo booth kept me long hours busy there. Then came the time when I was the European chaperon of Chris McCormack sharing his win 2008 on the Roemer balcony in Frankfurt. Definitely a climax in my Biestmilch life!
It was also Frankfurt where we started our film work and our film work started. We stopped the expo appearances, did podcasts instead and collected footage of our sponsored athletes. Our official collaborations with IRONMAN started 3 years ago.
The video clip Frankfurt 2016 takes yet another viewpoint on this race and indicates already the change in our way of filming. We think it’s time for a change. The eye gets tired by seeing things from the same perspective.
