Since 5 years we are on the road with our camera now. We collected terra byte after terra byte. Some of the footage found it's way into the final production of a video. Lots of good stuff is just smoldering in our archives. We thought that this is too bad, because some of it is unique, timeless and amusing. Therefore we decided to create this new series called "Street Notes". Street Notes are uncut and short, they show our company, our team, how we work, and how we are. And Street Notes give you an idea, about how we see the world around us.
Many of you have been receiving the BIEST BOOSTER experiment »BBex« package last year. The feedback has been so amazing that we are currently preparing another experiment that we call the »PEE«, the perceived exertion experiment. This experiment is especially designed for introducing to you the BIEST BOOSTER as a race tool, and let you experience its advantages during a competition. For all of you who are interested in the BIEST BOOSTER and want to know more about its specificity as an integral part of the race nutrition I want to outline what the BOOSTER actually is and how it was developed.
.. or one needs some craziness some time
It took me quite some time to find the path we are currently exploring. Since the beginning of Biestmilch I was unhappy with our ads. They have been arbitrary, we wanted to be different, but did not exactly know how to do this. The results have been fairly mediocre and far too intentional.
At the beginning of this year something in my head made click... I just had browsed through my book of painter artist Ed Ruscha once and again, and again I thought that I want to realize something similar. To contact him was my first idea which I discarded within seconds. Serious artists will never align with businesses and especially not with a small and unknown one such as ours.
From experience I knew that I won't be able to realize any idea if hadn't the people with the skills and inspirations to do so. But who would be crazy enough and join me with the idea to bring art into sports advertising.
Then it happened that Isabel, an old friend of mine since the early eighties appeared in my mind. I know she was the one who could realize what I had in my mind. By then, I had already played around with words, tried to find lines with a poetic touch. But still I was hesitant to contact her afraid how she might react, probably one reason why I didn't think of her long before. And moreover, I obviously needed the time for my idea to mature.
Our Frankfurt event in front of the Eishalle before the Pasta Party has been huge this year. Chris flew in from Davos, Andi came straight from Freiburg, and Yvonne and Sebi had to be there as being racing on Sunday. Beside our BBex promotion signing was especially one of Chris' main jobs.
The Biestmilch crew was busily facilitating and organising. After the event we decided to go back home and cook ourselves instead of going to a restaurant.
Currently, we are refurbishing our website thoroughly. It will be a site with different narrative strands. One strand tells the stories of individuals and their affiliation to and passion for Biestmilch. These biographical sketches will be video-based. The first biographical sketch we are currently shooting is the one of triathlon icon Chris McCormack who accompanies us since 2003. He was probably the first athlete who fully understood the so different mode of action of Biestmilch.
For many years I own a book presenting the painting of artist Ed Ruscha. Whenever I feel a little bit low I take the book to browse in it. It calms me down and inspires me. Since I am working with Biestmilch I was never happy with our ads. One always tries to make something new, something ground-breaking, something outstanding people won't overlook so easily. This is very difficult nowadays. Especially the ads in the sports magazines I have to leaf through due to my job are mostly horrible, the photos are bad (athletes are no photo models!), and the text is not more than a superficial slogan.
Okay, my words are bold, I am aware of that. Anyhow, they reflect my view. I wanted to make something very different.
Tasmania, March 2012
During our stay in Tasmania where we traveled to to see Chris racing in Devonport. Back then expecting a decision whether Olympics yes or no, a thing that didn't happen until now. We lived in this most beautiful Silver Mountain Ridge Retreat, a place so far away from all kind of men's noises. Our guests at night have been possums and wallabies only. It was close to the little town of Sheffield.
One late afternoon (unfortunately, we had only 3 days there) Fritz and I got ourselves a special treat and took a break from triathlon.
Kona 2011 memories
There is not much leisure time for our tiny crew during the 3 weeks we spends in Kona every year. This may sound strange to you and some of you may not even believe us or others may envy us for the privilege of being on Big island every year.
Last year we picked one early morning off to drive to Captain Cook, one of our favorite places on the Island. It was great fun.
Until a video is online it takes time, it needs patience, and you have to have the touch and feel for a story hidden in hours of footage. We are lucky to have Fritz who is spending hours and hours in developing the stories.