{"id":1339,"date":"2009-01-23T16:33:55","date_gmt":"2009-01-23T15:33:55","guid":{"rendered":"http:\/\/180.211.110.195:8082\/biestmilch\/?p=1339"},"modified":"2016-04-30T10:28:03","modified_gmt":"2016-04-30T09:28:03","slug":"obama-currently-probably-the-most-popular-brand","status":"publish","type":"post","link":"https:\/\/www.biestmilch.com\/blog\/2009\/01\/23\/obama-currently-probably-the-most-popular-brand\/","title":{"rendered":"Obama: currently probably the most popular brand"},"content":{"rendered":"<p>It is not him anymore, he became it, the brand \u00bbObama\u00ab. And nevertheless Barack Obama is a real person for all of those who admire or love or follow him. Even though, it may be that the Obama behind Obama is a very different person. But he allows us to project our hopes and expectations onto his ample versatile body.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1341\" title=\"6a00d8351b44f853ef010536e9a4dc970c-500wi\" alt=\"6a00d8351b44f853ef010536e9a4dc970c-500wi\" src=\"https:\/\/www.biestmilch.com\/blog\/wp-content\/uploads\/2009\/01\/6a00d8351b44f853ef010536e9a4dc970c-500wi.png\" width=\"388\" height=\"292\" srcset=\"https:\/\/www.biestmilch.com\/blog\/wp-content\/uploads\/2009\/01\/6a00d8351b44f853ef010536e9a4dc970c-500wi.png 388w, https:\/\/www.biestmilch.com\/blog\/wp-content\/uploads\/2009\/01\/6a00d8351b44f853ef010536e9a4dc970c-500wi-300x225.png 300w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/p>\n<p><a title=\"Innovation Playground\" href=\"http:\/\/mootee.typepad.com\/innovation_playground\/2009\/01\/brand-obama-apple-and-coca-cola-what-do-they-really-have-in-common.html\">Barack Obama<\/a> was built a brand in the shortest period of time (shorter than Google). Obama, Apple, Coke and very much same of a kind. They share a lot of attributes the say way the president is presenting himself. They&#8217;re meant to look transparent, empowered, hopeful, accessible and democratic to a certain degree. Non-intimidating and trustworthy. At its heart, authenticity is about practicing what you preach; knowing about who you are and what you do best.<\/p>\n<p>The citation of the week<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is not him anymore, he became it, the brand \u00bbObama\u00ab. And nevertheless Barack Obama is a real person for all of those who admire or love or follow him. Even though, it may be that the Obama behind Obama is a very different person. But he allows us to project our hopes and expectations [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2294],"tags":[502,483,505],"_links":{"self":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/1339"}],"collection":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/comments?post=1339"}],"version-history":[{"count":4,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/1339\/revisions"}],"predecessor-version":[{"id":5764,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/1339\/revisions\/5764"}],"wp:attachment":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/media?parent=1339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/categories?post=1339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/tags?post=1339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}