{"id":302,"date":"2007-04-24T20:29:45","date_gmt":"2007-04-24T19:29:45","guid":{"rendered":"https:\/\/www.biestmilch.com\/wordpress\/?p=302"},"modified":"2016-04-30T10:28:28","modified_gmt":"2016-04-30T09:28:28","slug":"no-recipe-for-originality","status":"publish","type":"post","link":"https:\/\/www.biestmilch.com\/blog\/2007\/04\/24\/no-recipe-for-originality\/","title":{"rendered":"No Recipe for Originality&#8230;"},"content":{"rendered":"<p><em>well, no doubt about that&#8230; I picked up this post on <a href=\"http:\/\/brandautopsy.typepad.com\/brandautopsy\/2007\/04\/no_recipe_for_o.html\">brandautopsy<\/a> and it suits my post from yesterday \u00bbon the\u00a0 copy of the copy of the copy&#8230; and the easy way out\u00ab.<\/em><\/p>\n<p>Originality per se does not exist (my personal view). It is after all a social phenomenon that is beyond the control of marketers. Auhenticity is always a post-hoc judgement. By the way, I prefer this term to originality, and have my doubts whether those two can be considered synonyma (but I won&#8217;t develop on this here). We all in our marketing offices may try hard to avchieve authenticity\/originality and shall never know whether we succeed. <br \/>Our experience with<a href=\"http:\/\/www.biestmilch.de\/index.php?id=4\"> biestmilch<\/a> teaches us a tough lesson in this respect. <br \/>Authenticity, yes, I think we can contribute a lot to this issue. We try to create a market since 7 years, we invented a substance many have already tried to launch without success, because we reinvented its positioning. Even though the substance is the most unique I ever met, an original really, it does it help. Thus, authenticity is one story, acceptance yet another. <br \/>After all these years of hard grassroot work I came to the conclusion that it is best to do a good job by not making to many irresponsible concessions, by disregarding marketing textbooks and senior advisers&#8230; go for your convictions&#8230; be serious, honest, but don&#8217;t take yourself too serious, have a good sense of humor&#8230; and very important don&#8217;t loose your ability of self-criticism and self-mockery!<\/p>\n<p>And beware of big words like authenticity and originality&#8230; they have this touch of emptiness and hollowness so fast&#8230;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Originality per se does not exist. It is after all a social phenomenon that is beyond the control of marketers. Auhenticity is always a post-hoc judgement. By the way, I prefer this term to originality, and have my doubts whether those two can be considered synonyma (but I won&#8217;t develop oh this here). We all in our marketing offices may try hard to avchieve authenticity\/originality and shall never know whether we succeed.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2294],"tags":[],"_links":{"self":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/302"}],"collection":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/comments?post=302"}],"version-history":[{"count":2,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/302\/revisions"}],"predecessor-version":[{"id":5082,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/302\/revisions\/5082"}],"wp:attachment":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/media?parent=302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/categories?post=302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/tags?post=302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}