{"id":306,"date":"2007-05-01T16:44:29","date_gmt":"2007-05-01T15:44:29","guid":{"rendered":"https:\/\/www.biestmilch.com\/wordpress\/?p=306"},"modified":"2016-04-30T10:28:28","modified_gmt":"2016-04-30T09:28:28","slug":"about-the-increasing-importance-of-marketing","status":"publish","type":"post","link":"https:\/\/www.biestmilch.com\/blog\/2007\/05\/01\/about-the-increasing-importance-of-marketing\/","title":{"rendered":"About the increasing importance of marketing"},"content":{"rendered":"<p>\u00bbIt is common knowledge that when a business is adjusting to a<br \/> difficult economy, R&amp;D slows and marketing is chopped. Marketing is<br \/> seen as an expenditure, rather than vehicle for sales. The increasing<br \/> emphasis on measurement and ROI is changing that somewhat\u00ab.<\/p>\n<p>Read more on <a href=\"http:\/\/www.emergence-media.com\/2007\/04\/marketing-changes-cmos-evangelist-social-media-programs-website-strategy-positioning\/\">emergency media<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>For biestmilch.com, a small company doing grassroot work by marketing an unfamiliar substance (which is very strange because colostrum is such an essential thing for mammals including humans) in non-existing market, marketing is the core of our strategic work.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is common knowledge that when a business is adjusting to a difficult economy, R&#038;D slows and marketing is chopped. Marketing is seen as an expenditure, rather than vehicle for sales. The increasing emphasis on measurement and ROI is changing that somewhat.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2294],"tags":[],"_links":{"self":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/306"}],"collection":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/comments?post=306"}],"version-history":[{"count":2,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/306\/revisions"}],"predecessor-version":[{"id":5064,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/306\/revisions\/5064"}],"wp:attachment":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/media?parent=306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/categories?post=306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/tags?post=306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}