{"id":328,"date":"2007-06-05T11:25:23","date_gmt":"2007-06-05T10:25:23","guid":{"rendered":"https:\/\/www.biestmilch.com\/wordpress\/?p=328"},"modified":"2016-04-30T10:28:27","modified_gmt":"2016-04-30T09:28:27","slug":"viral-videos-pros-and-cons","status":"publish","type":"post","link":"https:\/\/www.biestmilch.com\/blog\/2007\/06\/05\/viral-videos-pros-and-cons\/","title":{"rendered":"Viral Videos: Pros and Cons"},"content":{"rendered":"<p>As we as biestmilch.com have in mind to get involved with motion productions in some kind as well, I think it is worthwhile to consider the issues of so-called viral videos. Whereas one should be aware of the fact that viral can only be a post-hoc definition, and if a video once deserves the label \u00bbviral\u00ab, you already achieved your goal, at least in parts, because still it does not mean that it will increase sales. You may stay poor, but become famous ;-)&#8230;<\/p>\n<p>Here the summary from <a href=\"http:\/\/brainsonfire.com\/blog\/viral-videos-pros-and-cons\/\">brains on fire <\/a><\/p>\n<p><strong>\u00bbViral marketing\u00ab what des it mean?<\/strong><br \/>The Word of Mouth Marketing Association defines it as: \u201cCreating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email.\u201d<\/p>\n<p><strong>And here the pros and cons:<\/strong><\/p>\n<p><strong>Pro<\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff0066;\">+ + + +<\/span><\/li>\n<\/ul>\n<ul>\n<li>Most of the time, it costs a lot less than a full-blown ad campaignIt spreads immediately<\/li>\n<\/ul>\n<ul>\n<li>It has a large, international reach<\/li>\n<\/ul>\n<ul>\n<li>It helps create awareness<\/li>\n<\/ul>\n<ul>\n<li>It\u2019s entertaining<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><strong>Contra<\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff0000;\">&#8211; &#8211; &#8211; &#8211; <\/span><\/li>\n<\/ul>\n<ul>\n<li>It doesn\u2019t necessarily increase sales<\/li>\n<\/ul>\n<ul>\n<li>It isn\u2019t sustainable<\/li>\n<\/ul>\n<ul>\n<li>No matter how creative it is, it\u2019s risky<\/li>\n<\/ul>\n<ul>\n<li>Everyone\u2019s doing it (now)<\/li>\n<\/ul>\n<ul>\n<li>It\u2019s still \u201cAT\u201d marketing<\/li>\n<\/ul>\n<p><em><br \/>\u00bbI\u2019m not saying don\u2019t do viral videos \u2013 they definitely have<br \/> their place. But what I am saying is make sure you know what you\u2019re<br \/> aiming for before you commission an agency to create one for you.<br \/> Realize what the benefits might be. And be sure to explore other WOMM<br \/> options as well\u00ab.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we are a company having in mind creating viral videos as a marketing effort, we think it is worthwhile to ask for its benefits and flaws. This summary from brains on fire should be considered before one starts an enterprise like motion for marketing. Here you find the pros and cons of viral videos.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2294],"tags":[],"_links":{"self":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/328"}],"collection":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/comments?post=328"}],"version-history":[{"count":2,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/328\/revisions"}],"predecessor-version":[{"id":5116,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/328\/revisions\/5116"}],"wp:attachment":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/media?parent=328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/categories?post=328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/tags?post=328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}