{"id":45,"date":"2006-06-26T22:01:14","date_gmt":"2006-06-26T21:01:14","guid":{"rendered":"https:\/\/www.biestmilch.com\/wordpress\/?p=45"},"modified":"2016-04-30T10:28:46","modified_gmt":"2016-04-30T09:28:46","slug":"there-was-a-name-and-then","status":"publish","type":"post","link":"https:\/\/www.biestmilch.com\/blog\/2006\/06\/26\/there-was-a-name-and-then\/","title":{"rendered":"There was a name, and then?"},"content":{"rendered":"<p>Biestmilch, the name was born <a href=\"http:\/\/biest-blog.typepad.com\/biest_blog\/biestmilch_company\/index.html\">http:\/\/biest-blog.typepad.com\/biest_blog\/biestmilch_company\/index.html<\/a>. A big step, what a relief. We felt good with biestmilch, a name with a high potential for brand recognition, we thought (till now history proved us to be right). The next important part was to create a logo that already carried the story inside.<br \/> Bernd, Arne and I knew that we were in need of a biest. In those days I was very much hooked on Mandarina Duck bags. I had wallet which came with a logo that gave me the ignition to today&#8217;s logo.<a href=\"http:\/\/biest-blog.typepad.com\/photos\/uncategorized\/biestinspiration.jpg\"><img loading=\"lazy\" style=\"float: left; margin: 0px 5px 5px 0px;\" title=\"Biestinspiration\" alt=\"Biestinspiration\" src=\"http:\/\/biest-blog.typepad.com\/biest_blog\/images\/biestinspiration.jpg\" width=\"390\" height=\"342\" border=\"0\" \/><\/a> With this creature in mind I wrote a briefing featuring the biest&#8217;s character. It should be an in-between being, neither human nor animal, neither cow nor biest, more an insinuation than a being from this world. This was in December 1999. J\u00f6rg showed up in the office and said one sentence after he had read my text. He said: \u00bbthe character, the features of this creature are meant to be vague, not concrete giving people room for their imaginations.\u00ab Yes, I thought, he got it. I was convinced that we would fit together.<br \/> The result of our first cooperation on a trip around Hawaii<br \/> <a href=\"http:\/\/biest-blog.typepad.com\/photos\/uncategorized\/biest_hawaiidreams.jpg\"><img loading=\"lazy\" style=\"float: left; margin: 0px 5px 5px 0px;\" title=\"Biest_hawaiidreams\" alt=\"Biest_hawaiidreams\" src=\"http:\/\/biest-blog.typepad.com\/biest_blog\/images\/biest_hawaiidreams.jpg\" width=\"390\" height=\"293\" border=\"0\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Biestmilch, the name was born http:\/\/biest-blog.typepad.com\/biest_blog\/biestmilch_company\/index.html. A big step, what a relief. We felt good with biestmilch, a name with a high potential for brand recognition, we thought (till now history proved us to be right). The next important part was to create a logo that already carried the story inside. Bernd, Arne and I [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2294],"tags":[],"_links":{"self":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/45"}],"collection":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":2,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/45\/revisions"}],"predecessor-version":[{"id":4587,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/45\/revisions\/4587"}],"wp:attachment":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/categories?post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}