{"id":75,"date":"2006-07-26T18:38:59","date_gmt":"2006-07-26T17:38:59","guid":{"rendered":"https:\/\/www.biestmilch.com\/wordpress\/?p=75"},"modified":"2016-04-30T10:28:43","modified_gmt":"2016-04-30T09:28:43","slug":"marketing-i-love-step-down-bottom-up","status":"publish","type":"post","link":"https:\/\/www.biestmilch.com\/blog\/2006\/07\/26\/marketing-i-love-step-down-bottom-up\/","title":{"rendered":"Marketing I love: Step down, bottom-up"},"content":{"rendered":"<p>Today I found a blog post that I liked very much <a href=\"http:\/\/brainsonfire.com\/blog\/the-next-level-is-a-step-down\/\">http:\/\/brainsonfire.com\/blog\/the-next-level-is-a-step-down\/<\/a> Since and already before I tried myself in marketing I was repelled by marketing textbooks and its slogans. I ever since had a rather split approach to classical marketing concepts and campaigns. Since we founded our small company to promote and establish biestmilch, I am again and again leaving the beaten tracks of marketing, sometimes successful and sometimes not.<br \/> Okay, but regardless I am a real fan of decentralised bottom-up marketing concepts. My experience tells me that only approaches of this kind have a chance to really initiate communication and move closer to the customer.<br \/> They mean definitely a lot more work to do, they are more risky and failures count more, and, they can be as frustrating as rewarding. But if one succeeds in kicking off the buzz, then a once theoretical concept may become a long-lived lively body within your market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today I found a blog post that I liked very much http:\/\/brainsonfire.com\/blog\/the-next-level-is-a-step-down\/ Since and already before I tried myself in marketing I was repelled by marketing textbooks and its slogans. I ever since had a rather split approach to classical marketing concepts and campaigns. Since we founded our small company to promote and establish biestmilch, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2294],"tags":[],"_links":{"self":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/75"}],"collection":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":2,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":4664,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions\/4664"}],"wp:attachment":[{"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biestmilch.com\/blog\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}