Originality per se does not exist. It is after all a social phenomenon that is beyond the control of marketers. Auhenticity is always a post-hoc judgement. By the way, I prefer this...

A short reflection on the way how news spread in the blogosphere, and how redundant they become. Is it the eay way out for us blogger who sometimes don't feel for blogging...

Google is right in the centre of our marketing thoughts. Is it possible nowadays to just ignore Google. Or are interwined with Google's strategy that we unsciously follow Google rules and patterns....

A new health platform has been launched. Who is Sick is a community platform where you can talk about your sickness... I post this link because we are in some sort a...

I think infections got so much demonized in our society because of having been the killer number one in earlier centuries. They may achieve this status again if we are not carefully...

....  a real williwaw! She  succeeds in keeping me away from work. She makes it hard for me to stay  focused... and to get her in focus!  

Wenn Pollen aggressiv wären, müssten wir dann nicht alle an Allergien leiden?

Ein paar Gedanken zum Thema Allergie, dass in diesem Frühling wirklich in aller Munde ist. Pollen werden ungerechterweise zu aggressiven Monstern transformiert.