Einfach nur Schmerzen!
Wenn wir müde und erschöpft sind, treten Schmerzen mehr in den Vordergrund. Die Schmerzschwelle sinkt. Das kennt eigentlich jeder. Kann doch Müdigkeit allein schon schmerzhaft sein! Schmerz ist ein Zustand, eine Ausdrucksform...
Müde im Kopf? Oder müde in den Beinen? Im Kopf wird gewonnen!
Wenn das Gehirn keine Impulse an den Muskel zurücksendet, dann hört auch der Muskel auf sich zu bewegen, d.h. Höchstleistungungen erfordern viel mentale Ausdauer, um die Impulsfrequenz bis zum Wettkampfende möglichst hoch...
Biestmilch: a placebo? Part II
Biestmilch is a 100% natural substance. Without biestmilch the offspring of many a species faces big problems to lead a decent life or even to survive. Breastfeeding is considered as essentiel for...
There is not such a thing like a placebo, part I
t is given so much concern to the disapproval of everday evidence. If clinical studies are performed the statistician has to account ca. 30% for the placebo effect, a tremendous amount. Why...
Is Advertising Dead? The bubble generation does not want to reached!
Results of a panel discussion (Churchill Club panel) called Next Generation Insights. It featured six Silicon Valley young adults whose ages ranged from fifteen to twenty four. How can marketers reach the...
Biestmilch requires a change of your familiar frame of reference; Part II
Biestmilch lives in a circular world. It is not a substitute for deficits, it is a substance that asks you to be ready to change your angle of reference, your observation point...
Reality shapes by frames of reference and there exist thousands and thousands; Part I
If the input of signals only originates from yourself, in a situation like this where no outside world exists, human beings go crazy easily. Just think about dense fog, where you don't...