Tag: brand
Some thoughts on our marketing
During the last weeks we worked on quite a sophisticated communication concept for Kona 2009. Since 2002 we attend the...
Obama: currently probably the most popular brand
It is not him anymore, he became it, the brand »Obama«. And nevertheless Barack Obama is a real person for...
Brands before they are appointed brands are unpredictable and elusive creatures, and by the way, who decides about a brand or not a brand?
Today, when most people ;-) have returned back to work after a long Christmas holiday, I myself feel urged to...