As I already indicated we started for the world of sports in 2001 http://biest-blog.typepad.com/biest_blog/science_fragments/index.html. It was at the Marathon in Hamburg were we presented biestmilch the very first time. We even had a group of attractive girls and guys on roller skates distributing product samples and flyers. Of course, nobody had a clue about what biestmilch was, nobody was interested in it because there was no biestmilch buzz anywhere. There were poeple who even thought biestmich to be fashion brand.
The whole action cost a lot of money and was a complete failure, typical greenhorn approach, never mind one makes mistakes to learn, we told ourselves.
2002 we showed up in Berlin at the Marathon in a more »professional outfit«. You may not believe it, we even had a team, miniscule, amateurs, ambitious, likable, but lost among 30.000 runners. But we were enthusiastic and proud and the most important thing, full of hope.
We were not successful concerning sales, but we had a lot of fun which is a very important aspect of the job for us. Till today, we tell ourselves:»We take the risk, we have a tough job, almost no free time, at least we want to have fun.« To be honest this acoount is not always balanced.
Biestmilch Team 2002
No, not that fast that you could not catch their front.
Wonderful people. With most of them we are still close.
Our first customer, loyal till today!
