“I guess if you carefully camouflage something controversial it can become public information without being
torn down,” Leonardo Bonanni, MIT
This untimely death bus schedule is an example of how unwanted disagreeable facts could be presented to us. 
A bus schedule-resembling framed piece of paper listing the latest
results on untimely deaths/suicides at MIT university. By hiding the
information in a bus schedule-like frame located at the University’s
main building, the author hoped it would be treated
with respect without being taken down.
At biestmilch.com we are permanently confronted with the situation of how to convey evidence that we are not allowed to overtly express due to legal reasons. Our strategy has to be covert and discrete – no, we are no criminals, please, don’t worry. Biestmilch is a traditional medicine used by our ancestors for hundreds of years, efficacious in many situations. This knowledge got lost during the 40ies and 50ies of the last century. Since 2000 we undertake the effort to revive biestmilch on solid grounds of science.
Nowadays biestmilch is defined as food. Standard food regulation authorities more or less world-wide don’t allow health claims. Very dreadful for us, because we cannot straightforwardly explain to you what biestmilch does, how amazing its effects are on our health conditions.
A solution may be: the camouflage approach! Whether this concept works? you ask me! Well, it does … but it is not the fast and easy way to success. It needs thoroughly thought-through communication concepts and first of all continuity.
Here an example of one of our camouflages »gut problems!«
