»It is common knowledge that when a business is adjusting to a
difficult economy, R&D slows and marketing is chopped. Marketing is
seen as an expenditure, rather than vehicle for sales. The increasing
emphasis on measurement and ROI is changing that somewhat«.
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For biestmilch.com, a small company doing grassroot work by marketing an unfamiliar substance (which is very strange because colostrum is such an essential thing for mammals including humans) in non-existing market, marketing is the core of our strategic work.
