On innovation playground I found this post today while being totally submerged into my preparation for IRONMAN Germany. It is a text for all of us who work extremely web-based and use community platforms as marketing tool. It is very important to remain critical all the time and not to loose grounds in the virtual space. Real life is stroppy and tenacious. Don’t ever forget this. Our rikshaw is an excellent example for that.
Beware of the fact:
»We can expect a free version for everything but once you are seriously about using it, you will pay. It is nearly free only.«