The New Yorker, now I make it officially, was the inspiration for our website. I never quoted it until today, not on purpose, I don’t know why I didn’t. Today, at the beginning of the Chinese Year of the Ox or cow respectively, when I started googling, I had to realize that I couldn’t absorbe this culture so very different to ours in such a short period of time. I returned back to our culture and I ended up at a book review published by The New Yorker about the invention of the air.
I think it fits the day. Air, we take it for granted, we don’t think about it any more, it became a fact. But there was this guy called Joseph Priestley in the 18th century who actually discovered oxygen. Steven Johnson wrote a book on this guy who was thinking out of the box and gave us the air. Johnson offers a clear-sighted and intelligent exploration of the conditions that are propitious to scientific innovation, such as the availability of coffee and the unfettered circulation of information through social networks.
Okay then, anyhow, we welcome the Chinese year of the cow/ox, because the cow is so essential to our business, to our wonderful biestmilch.
Year of Ox (Cow)
The animal sign Cow in Chinese Horoscope is a female. We prefer to say 2009 is a Brown Cow Year than Brown Ox or Buffalo Year. Brown is equivalent to Earth in Chinese Astrology Five Element theory. The major element in Cow is Earth. It’s very clear that Earth comes very strong in 2009.
Earth is the ground under our feet. The ground is very steady. It’s required lots of energy to make it move.
