During the next 2 days our team is going to meet for intense discussions about further actions taken in the biestmilch realm. I think all of you who come to this meeting should listen to Seth. He could inpsire our gathering. Since long I have this imagination that biestmilch is more than a substance but an idea that makes it prone to create a tribe/a movement. For this reason and because of the fact that times have changed through mass media and the internet biestmilch has got the possibility, the chance to spread.
Please guys, beside producing nice high-quality stuff (which I agree is important too), we have to be much more concerned about how to get connected. Products are of course essential and necessary, but products for me are not only the biestmilch articles like chewies, caps or boosters, but everything else we do create, products don’t mean hardware only, the term product also applies to ideas, text, photos, videos, talks etc. All together they build an organism that tells the story, they have to be intensely connected and have to be connectors… to be able to connect with others, be it human or non-human. We have to find our tribe!
Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities.His viewpoint on marketing
First, the end of the “TV-Industrial complex” means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. Godin refers to those who spread these ideas as “Sneezers”, and to the ideas so spread as an “IdeaVirus.” He calls a remarkable product or service a purple cow. Yahoo! currently has a model of a purple cow in the lobby of its Sunnyvale campus.
Advertisements on television and radio are classified as ‘interruption marketing’, which interrupt the customer while he is doing something of his preference. Godin introduced the concept of “permission marketing” where the business provides something of value to the customer and thus obtains his permission and then does marketing.