Setting out on the one side means shaking something off on an other

The 3rd advent Sunday 2019 was opening a new chapter in the 20 years of BIESTMILCH’s life. After more than two years of more or less having been disappeared from the public scene of endurance sport we launched our very own running season. The starting point was the winter run organized by the Vienna City Marathon. It took place in the Vienna Prater, the meet and greet of Vienna’s runners, which is almost across the street of our office, a home match for us, really great!!

The marketing strategy reloaded with a slightly modified positioning of Biestmilch ”inflammation, balance, control” as the scientific core message and ”by endurance, courage and passion we change” as the emotional foundation for the ventures that are about to come, I was confident that everything will turn out to be fine, no need of being nervous and stressed, from my lips to God’s ears 😉 …

Then the day came, the car was rented, things were packed – always a challenge for me not having done it for so long – all pieces had arrived in time. At 7:45 am we – Berni, Herwig and myself – were ready to leave from the office. Sharp on time at 8:00 am we parked the car on the huge parking lot of the Prater Stadion and began unloading our bits and pieces.

Herwig was shooting Berni’s and my efforts to get our tent decorated to make us look beautiful, alluring and tempting. As usual the first part of the event meant being patient and wait, not really my piece of cake. Immediately self-doubts were rising in me. ”Did I make the right decision, did I take the right turn”, questions as bothering as useless.

When people came back from their run – which was pretty fast – our booth attracted a nice bunch of people. I was not bored instead quite busy talking, explaining, reasoning … Feet cold, the heart leaping and warm, we closed our activities by 12:00 noon. For us who are used to the IRONMAN distances a real breeze. In these long events you have to become an expert in waiting otherwise you go crazy. Runs of 5k and 10k for us seemed like the blink of an eye.

When starting something new, you have to be able to say goodbye to what you did before. Memories pop up and intervene with your future plans. Sometimes they reinforce and sometimes they collide with the vision ahead of you, difficult times of doubts until the baby is born.
The video clip which comes with this post deals with the memories, with the goodbyes that made the new possible.

Review – some explanatory words to the video clip
It was my 16th time on the Big Island of Hawai’i. Since all these years the IRONMAN event in Kailua-Kona in October structured my year. From the beginning the October 2018 journey felt like a goodbye journey.
I love this Island, but only for the last three years it feels like my second home. Before everything was about business. But times change and so the course of life takes another turn. The perspective on things starts shifting and relieves the mind from old constraints.



Susann is the biest prototype and head of the team. She is Austrian, has studied medicine, meaning she is a medical doctor and the Biesters' alpha wolf. Susann continuously produces new ideas, is strong in making concepts and is practically always ON FIRE. Without her BIESTMILCH wouldn't be where and what it is today, and anyway - not possible.

The simple broom cares for the safe stride, and the digital network for the laboratory-like precision.

Irene´s first BIEST BOOSTER Experience

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