jungle of science

New amazing documentary on Marlon Brando launched including a video by Brando and Montgomery Clift.

It is common knowledge that when a business is adjusting to a difficult economy, R&D slows and marketing is chopped. Marketing is seen as an expenditure, rather than vehicle for sales. The increasing emphasis on measurement and ROI...

an intriguing music video visually illustrating the relative costs of a common music video production, such as make-up, filming equipment, catering or salaries, in contrast to poverty-related concepts, such as school fees, classroom equipment, meals, power, or hospital...

We decided recently to change the postioning of our print materials, no classical advertising anymore, no flyers, no brochure. Subsequently we had to take the decision to relaunch our website as well. The site will take over all...

About change: organising and reorganising again and again, about the endless flux that ends nowhere

Originality per se does not exist. It is after all a social phenomenon that is beyond the control of marketers. Auhenticity is always a post-hoc judgement. By the way, I prefer this term to originality, and have my...

A short reflection on the way how news spread in the blogosphere, and how redundant they become. Is it the eay way out for us blogger who sometimes don't feel for blogging or simply don't have anything to...

Google is right in the centre of our marketing thoughts. Is it possible nowadays to just ignore Google. Or are interwined with Google's strategy that we unsciously follow Google rules and patterns. Is it a loop we are...