2002: Challenge Roth in retrospect
This was weird. Our first appearance within the triathlon racing course was 2002. We were rookies, totally inncocent, no idea about the race, the distances of swimming, biking and running only vaguely...
Challenge in Roth
From 2002 to 2005 we have been every year in Roth at the good old race as it's called by insiders. It has been the European longdistance triathlon race. Competition among event...
Modulation: only a fuzzy word?
Elaborating the positioning of biestmilch took us a lot of efforts. Beforehand, we had to understand the body and its complex regulation systems. Looking back today, everything seems so easy, so straightforward,...
Cooler Tipp für heisse Tage
… ein Hemd mit eingebauter Klima-Anlage. Wo trägt man denn die Batterien für dieses Ding? http://www.smartmobs.com/archive/2006/06/19/usb_air_conditi.html Was es alles gibt! Leider bis jetzt offensichtlich nur in Japan erhältlich. Es sei erlaubt an...
There was a name, and then?
Biestmilch, the name was born http://biest-blog.typepad.com/biest_blog/biestmilch_company/index.html. A big step, what a relief. We felt good with biestmilch, a name with a high potential for brand recognition, we thought (till now history proved...
Intermezzo: Vienna
Correct, I should be in Vienna. I am not. I am sitting at home torturing my computer. Why? I was not able to get on my flight. I got up at 5:30...
Biestmilch: The creation of a name, a story and a logo, part I
It was in December 1999. Arne, Bernd and I, the proud proprietors of a company especially founded to market a strange and unknown substance called colostrum or first milk, were sitting in...