In 2002 we bumped into a person who promised us to lead biestmilch to utmost success in triathlon, increasing sales into the skies. Still unsecure in this field of marketing we followed the temptation. One should never do so. Because there are no miracles and success comes rarely fast and easy, but is a tough job. Excuse me being moralsitic at this point, I felt tempted to.
During late 2002 and in the beginning of 2003 we were recruiting people for our own biestmilch team.
Big deal, at the end we had almost 20 people, including relays, racing for biestmilch. In Roth the Challenge organizer thought a worldwide operating company with pockets full of money is going to appear on the scene. We were cared for by everybody accordingly. Okay, we initiated some buzz. The black-orange suits carrying the biest were outstanding. And, there were at least five biests passing the finisherline among the first 15. Actually, I don’t remember exactly anymore, and, moreover I don’t care because it is not of any relevance today. Conclusion: you learn a lot by making mistakes.
The only outcome of relevance were the contacts biestmilch got, still a solid basis to stand on till today.
