Nowadays, as we all know it is very difficult to get enduring attention for a product by advertising. Innovation, good ideas and special ways of realization that differ from the mainstream are essential, an adequate rhythm of reiteration and change has to be part of a good concept of advertising.
Werner Oskar Jilge is an artist from Langenzersdorf, a suburb of Vienna. He is 70 years old creative mind, a globetrotter who wandered about the world hitch hiking by ship 😉 250.000K. He has or had a wife and two kids before he broke away from home. Today he earns his daily living by advertising. He had this idea to advertise on his paperhanging tool. For 10,- € you can put your message on the paper, like this he his strolling through Vienna, people know him, and poeple love him, and they pay attention to him. Werner Oskar is belonging to a special species.
Cool information indeed. Friend on mine has been looking for this information.
Good article. It is unfortunate that over the last ten years, the travel industry has had to take on terrorism, SARS, tsunamis, flu virus, swine flu, along with the first ever true global recession. Through it the industry has proven to be sturdy, resilient plus dynamic, discovering new approaches to deal with trouble. There are constantly fresh challenges and possibilities to which the field must just as before adapt and respond.