jungle of science

All large-scale, multi-user communities and online social networks that rely on users to contribute content or build services share one property: most users don't participate very much. Often, they simply lurk in the background.

Las Vegas-based Redux Beverages recently rolled out their marketing campaign for the new energy drink Cocaine. It compares in calories to Red Bull (only 70 vs. Red Bull’s 80) but weighs in with 350 percent more caffeine (280...

Wenn wir müde und erschöpft sind, treten Schmerzen mehr in den Vordergrund. Die Schmerzschwelle sinkt. Das kennt eigentlich jeder. Kann doch Müdigkeit allein schon schmerzhaft sein! Schmerz ist ein Zustand, eine Ausdrucksform des Körpers und nicht an einem...

Wenn das Gehirn keine Impulse an den Muskel zurücksendet, dann hört auch der Muskel auf sich zu bewegen, d.h. Höchstleistungungen erfordern viel mentale Ausdauer, um die Impulsfrequenz bis zum Wettkampfende möglichst hoch zu halten. Deshalb heisst es auch...

Biestmilch is a 100% natural substance. Without biestmilch the offspring of many a species faces big problems to lead a decent life or even to survive. Breastfeeding is considered as essentiel for a baby during the first months...

t is given so much concern to the disapproval of everday evidence. If clinical studies are performed the statistician has to account ca. 30% for the placebo effect, a tremendous amount. Why neglect 30% on the path to...

Results of a panel discussion (Churchill Club panel) called Next Generation Insights. It featured six Silicon Valley young adults whose ages ranged from fifteen to twenty four. How can marketers reach the bubble generation?

New computer bag »the blogger« launched by timbuk2.