In the beginning, we were very naive, we thought that starting with an ad saying biestmilch = colostrum, white on orange ground, could initiate some sales.
We were completely wrong. Almost nobody knew colostrum in those days and nobody knew biestmilch. Nothing happened. Our enthusiatstic team set in the office waiting for a phone call, an order by fax, on email. Nothing, it was so quiet that we got scared, bored, a mixture of both.
Then we decided to publicize a report in one of the most read journals in medicine called Medical Tribune. It cost quite some money, and, it brought us a hype in sales which was a fake for six weeks then our illusions where brought back to th baseline ZERO.
We realized that we had dreams which are beaten by reality. We became aware of the fact that grassroots work awaited us for several years.
If you are interested in our story join in once in a while. It is very rare nowadays that you can experience what it means to enter an empty market with an unknown product to yourself without having any experiences experiences.
All you have are dreams and illusions.
