Today, Sunday I went out to search for ideas. Bizarre enterprise, are ideas hiding in the countryside?
Sometimes perhaps! But then, what happens when the idea was found, wheresoever? Does not the path from the idea to the story resemble a walk through the spinney? Ideas are often not functional at all. It is the story based on the idea which makes the difference. Achieving this goal means in many cases to work one’s fingers to the bone.
The story is pivotal. As a matter of fact, there is already too much dysfunctional around us, whether it is design or content. Not just an argument is needed but a STORY.
«Facts become less important with the abundance of information. People want a mini-saga (story format in 50 words or less – like a narrative haiku). Can you distill your product’s story to 50 words?» These lines I quoted, because I liked them, but, I am sorry, I don’t know any more whose property these words are.
Only sometimes the story is already there in the moment I found the idea.
I hope that I can achieve my goal not to add one more superfluous thing with my BLOG.
