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UNDER FIRE, HEAD UP

I ON AIR – first outing 😉

Last Friday was not a Friday ending with a TGIF, more a black Friday with a huge wave of an unpleasant jobs heading towards me. Health claims are not allowed for foodstuff. Of course, I know that. It is a very controversial topic, but to discuss it, does not make any sense. I have to restructure and reword our BIESTMILCH universe, no way out of this.
The authorities rule you. Believe me, this territory is covered underground by hidden mines you may step on at any time.

It’s an area where I once and again realized what it means to be confronted with interpretations, viewpoints and mindsets beyond my very control. Language is a very soft tool, you never know whether you meet the rules and regulations with your new wording. I spent a week with tossing and turning each word several times, and I still do it, not sure whether a overlooked “rule bullet” may hit me again soon.

You always walk the line when talking about food, and you never know when tipping over into the ditch again.

My first reaction to all this happening last Friday was a mixture of frustration, angriness, sadness and moodiness.

But I recovered quickly, decided to do this talk and see the positive side of it. While I started to redo the biestmilch.com website, my conclusion in the end is: it was a change to the better. So, I am happy today!

My motto stands: By endurance, courage and passion, we change.

Susann

Susann

Susann is the biest prototype and head of the team. She is Austrian, has studied medicine, meaning she is a medical doctor and the Biesters' alpha wolf. Susann continuously produces new ideas, is strong in making concepts and is practically always ON FIRE. Without her BIESTMILCH wouldn't be where and what it is today, and anyway - not possible.

I ON AIR – LIVESTREAM goes public very soon …

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