ISBN 978-3-7088-0738-6
1999 I became proud partner of our new company with the goal of bringing Biestmilch/Colostrum back to life. At least for myself I can say that I did this with all my passion, power and wits. A long and windy road lay ahead of us. The book is a kind of endpoint which is summarizing what Biestmilch taught me over the past 20 years.
The publishing house Kneipp asked me in the beginning of the year to write a book, in which Biestmilch should have the room it really deserves. I hope the publication of a book helps to create more awareness of the amazing powers of this substance so underestimated over decades.
It was Biestmilch showing me the path to a holistic view of the organism. It also made me aware what it means to create a marketplace. Trial and error became our daily companion. But making mistakes also made my learning curve raising fast and steep.
Today’s conclusions are:
1. Creating a market for an unknown respectively forgotten substance needs financial resources we never had the privilege to own. Therefore our voice has always been too low, even though we have always been upfront with our marketing measures and technology. Maybe we have been at wrong time at the wrong place. But still, time works for us.
2. Due to our restricted means, the small team and the overload of work we never managed to really build alliances of influence. Well, today I know that you need money and people who are ready to venture out into ne territory which is always risky. Not many people have the guts. The more power they have it seems the more careful they become not to expose themselves not to lose.
3. We managed to position Biestmilch as an inflammation modulating agent while inflammation is definitely moving into the center of concern if it comes to all kind of chronic illnesses. Biestmilch is in my view a truly holistic substance for supporting the therapy of chronic conditions and their prevention.
4. We created a brand, as tiny it maybe, the first for colostrum brand in the market worldwide.
The book ”INFLAMED!” which is currently only available in German focuses on the physiology of inflammation, body perception and Biestmilch. It is a kind of guide helping people help themselves.
The English articles you can find on our new website: http://www.biestmilch.com
Regardless whether you feel fit and well or are chronically ill, inflammation is the key for both. You should be concerned by any means.
