By endurance, courage, and passion we change
If one is working in marketing I think this is the crucial question that needs to be asked and answered over and over again. Since we have not been in the field with BIESTMILCH for almost three years, for me this first appearance in December 2019 felt like a crucible test.
Second winter run, organized by Vienna City Marathon
When I had left the scene in December after BIESTMILCH’s first public appearance in Vienna at the first winter run, I was not really happy about the corporate identity we had displayed on ground.
Okay, then, we had to do something about it, changing and tuning to tell our story more adequately, more pronounced. The photos show that the changes we undertook were quite conspicuously.
And again, it was about how to touch people within milliseconds. You may ask whether we succeeded. The answer is not a yes and not a no. What was definitely the case was that my team and I felt a lot better with the current appearance. The acquaintances and encounters have been very motivating, encouraging, and open-minded. The mood was good all over.
